Usability
Overview
A simplified definition of usability is examining and improving how easy a design to use. The main focus of E-Commerce websites is upon site visitors' ability to successfully navigate and use the site (such as buying an item, or submitting an enquiry form).
There is a compelling business case for usability. By investing in usability testing during the development of a web project you can massively increase success rates and reduce development costs. An example of the average improvements to vital site metrics can be seen in the table below:
| Metric | Improvements |
|---|---|
| Sales / conversion rate | 100% |
| Traffic / visitor count | 150% |
| User performance / productivity | 161% |
| Use of specific (target) features | 202% |
| (Useit.com, 2006) | |
Ominor are usability evangelists; we are passionate about your customers experience and how this can provide you with tangible business benefits. We are able to fulfil this passion using a specialist department within the company, Ominor:UsabilityTM.
We offer a range of services combined with high tech testing facilities to offer you the best usability package. This means we are able to offer you the benefits of usability through usability focused studies, research, testing and consultancy.
We have invested substantially in testing facilities and ground breaking usability testing software - this now enables us to record and analyse video footage of all on-screen activity combined with user reactions and behaviour whilst using the system.
Our consultants are able to use these facilities to provide detailed feedback reports for our clients, highlighting problems areas. These are supported by edited footage of any encountered problems. They will also use their experience to suggest solutions, giving you the required knowledge and confidence to make the changes that will transform your online performance.
Please follow this link for a full breakdown of the services offered by Ominor:UsabilityTM.
Talk to one of our Usability consultants today and find out how Ominor:UsabilityTM could work for you.
