Case study: Adili

ADILI E-COMMERCE SHOP

Launch E-Commerce site: www.adili.com

Client

Adili is a retailer of both new and established ethical fashion brands online.

Adili is the Swahili word for 'ethical and just'. As a company Adili believes that it is possible for fashion to be both stylish and made in an ethical and just way; in a way that gives rather than takes from people and the planet; in a way that upholds the dignity of those along the supply chain.

Objective

To create a stylish online shopping experience and support this ambitious start up in creating the authoritative site for both reliable information and product in the ethical fashion sector.

Adili required a partner which could provide them with a complete end-to-end solution with the capability to extend their online offering into Web 2.0 based community tools to reinforce their status within the ethical arena. Adili also required an E-Commerce solution which was flexible enough to later adapt to a distributed and fully-integrated multi-channel environment.

Solution

Ominor initially deployed a consultancy led E-Commerce Framework implementation for the Adili to support this start-up company complete with a browser-based stock management, mail order and fulfillment system.

As Ominor and Adili worked in partnership to grow the business we were able to introduce a range of new features to the site including gift options, complex promotions and a custom product showcase. As their warehousing and order processing needs became more intensive the Ominor E-Commerce Framework provided the flexibility to move to a fully-integrated solution with their chosen customer and order management system.

The addition of a blog and rich article content supports Adili's position in this fast growing sector as a market leader in ethically sourced and traded fashion and accessories.

Testimonial

The depth of knowledge within the business and flexibility of their Framework has allowed Adili to grow significantly without major re-investments in new technology. As a start up we required an agency that could allow us to adapt and react quickly to the market as our business evolved.

Ominor have always been highly responsive and they deliver solutions based on an acute understanding of the end user experience and overall return on investment. They will be a key trusted partner for Adili for the foreseeable future

Adam Smith, Chief Executive, Adili.com

Systems integration

Search Engine Optimisation

All Ominor E-Commerce projects include a comprehensive customised Search Engine Optimisation strategy. Below are some example results:

Search engine	Keyterm	Rank	Link
	Ethical Fashion	Page 1	View results
	Ethical Fashion	Page 1	View results
	Ethical Fashion	Page 1	View results