Customer intelligence

Overview

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PARALYSIS BY ANALYSIS

The web is the only marketing medium that can be accurately measured.

So why do so few E-Commerce companies capitalise on the enormous benefits of effective measurement?

Ominor believe it's the very fact that the web is so easy to measure that creates the problem. With so much and so many types of data to monitor most companies simply don't have the time or expertise to extract meaningful analysis from their web statistics and analytics.

It's easy to get lost in the labyrinth of modern statistical reports and confident conclusions can seem hard to grasp. Ominor focus on the key site metrics, which based on experience and best practice allow our E-Commerce customers to excel. These indicators are resoundingly instructive, enabling improvements across your site, transforming online performance.

We call them:

The Big 6

  1. Browse to buy conversion ratio (CR)
  2. Site traffic (TR)
  3. Average order values (AOV)
  4. Customer lifetime value (CLV)
  5. Customer churn (CC)
  6. Cost per acquisition (CPA)

Ominor provide ROI focused customer analytics and intelligence services that provide a competitive advantage while allowing you to focus on your core business.

We combine analytics, usability and customer intelligence techniques with a deep understanding of online marketing mediums to provide you with a range of strategies which include:

  • Acquisition Strategy - driving revenue from new customers
  • Activation Strategy - driving additional revenue of existing customers
  • Retention Strategy - keeping customers engaged with your site and brand

For more information on our customer intelligence and analytic services please contact us today.